UGC – User-generated content
UGC is a great way for models, photographers, and even regular people to support their favorite brands and make a little extra money on the side.
For UGC the best way to start out is Gifted collaborations as well as building a portfolio, I suggest going on TikTok and IG and looking up UGC videos and photos to understand the type of content brands will want you to create for them. Brands like UGC content more than anything else right now because it’s real people creating the content with their products and giving their real opinion. The first thing you’ll want to do before you start is find your Niche unlike modeling you’ll have to have a niche in this industry. This niche is something that you’ll love and enjoy creating content for every day. There are different aspects in the UGC world the most popular are Beauty and skincare, then you’ll get into fashion and lifestyle, and lastly travel and all the others. After that, the easiest and fastest way to create a portfolio is by taking regular products that you already have around the house and creating content with them! Most people make a professional portfolio on Canva to make it easy for brands to access but you can post on your IG as a substitute!
The best way to start finding brands is honestly reaching out to your favorite brands and pitching to them! Another way is following other UGC Creators and reaching out to the brands they have worked with, there’s also a few UGC Facebook groups you can join as well as discords. The easiest is through agencies and apps which you can find some of those below and emails to pitch to.
Tips
Starting UGC (User-Generated Content) as a model can be a great way to showcase your skills, build your personal brand, and engage with your audience. Here are some tips to help you get started:
- Define Your Style and Niche: Determine the specific area of UGC that you want to focus on. It could be Fashion, travel, beauty, lifestyle, or a combination. Having a defined style and niche will help you attract the right audience and brands.
- Create a Content Strategy: Develop a content strategy that aligns with your goals and target audience. Plan the types of content you want to create, such as photoshoots, behind-the-scenes footage, tutorials, or inspirational posts. Consistency is key, so establish a regular posting schedule.
- Quality Visuals: Invest in high-quality visuals. Ensure that your photos and videos are well-lit, well-composed, and showcase your modeling skills effectively. If needed, collaborate with photographers, stylists, or makeup artists to elevate the overall quality of your content.
- Engage and Collaborate: Actively engage with your audience by responding to comments and messages. Collaborate with other creators, photographers, and brands to expand your reach and diversify your content. Cross-promotion can be a powerful tool for growth.
- Utilize Social Media Platforms: Leverage social media platforms like Instagram, YouTube, TikTok, and Twitter to share your UGC. Each platform has its unique features and audience, so tailor your content accordingly. Utilize relevant hashtags and geotags to increase discoverability.
- Stay Authentic and Genuine: Authenticity is crucial in UGC. Be true to yourself and let your personality shine through your content. Share your experiences, insights, and passion for modeling. This will help you build a loyal and engaged community.
- Collaborate with Brands: Reach out to brands that align with your style and values. Offer your services for collaborations or partnerships. Showcase their products in your content and provide genuine reviews. Make sure to highlight the value you can bring to their brand through your modeling expertise.
- Use Analytics to Track Progress: Monitor your content’s performance using analytics tools provided by social media platforms. Analyze which content resonates most with your audience, and adjust your strategy accordingly. This will help you optimize your content and grow your following.
- Network within the Industry: Attend fashion events, workshops, and industry gatherings to network with professionals in the modeling and fashion industry. Building relationships with industry insiders can open doors to exciting opportunities and collaborations.
- Stay Consistent and Persistent: Building a successful UGC presence takes time and persistence. Stay committed to your content creation schedule, adapt to trends, and continuously improve your skills. Consistency and perseverance will help you grow your audience and attract collaboration opportunities.
Remember, UGC is an excellent platform for models to showcase their talent, creativity, and personality. Embrace the journey, have fun, and let your passion for modeling shine through your content.
Types of videos to include in your portfolio
Problem – Solution
Testimonial/Review
Voiceover
Tutorials
Product Demo
Mini Vlog
Unboxing
ASMR
Talking to the camera
Text To Speech
Haul And Try On
Videos with trending sounds
3 tips to get on Major PR Lists
- Introduced yourself In your pitch, and make it personal to that brand. Mention specific ways you will be representing and targeting their specific audience. No one wants to feel like they’re talking to a robot or getting a copy-and-paste template (for these specific brands you really love change up your template and add stuff)
- Research the brand’s social media. Flatter the brand by showing them you know what’s going on in their company. if their getting ready to launch a new product offer them to create content for their new launch, or if their really pushing their travel sizes offer to create content like GRWM on the go.
- Know what you are pitching for. Be specific tell them exactly what you want. do you want to get on their UGC list, do you want to sell them UGC products?
Templates
Emails
Hello (brand)
I hope this message finds you well. my name is (your name), and I’m a micro-influencer and full-time model specializing in ( your niche). I’ve been a fan of your brand now for a while and have been impressed by your innovative products and strong commitment to quality.
I believe that a collaboration between us could be mutually beneficial. I have some creative ideas on how we could promote your brand to my engaged audience and create some amazing marketing content. to give you a better understanding of my work, insights, and the content I can create for your brand I have attached my portfolio (portfolio link). in my portfolio, you will find examples of my previous collaborations. if you’re interested in exploring this collaboration further, id be thrilled to discuss it with you. please let m,e know your thoughts, and I can provide more details about my rates for paid collaborations and also what’s offered in gifted collaborations.
Thank you for your time and consideration. I’m looking forward to the possibility of working together.
Best regards, (your name)
Email #2
Hello (brand name)
Nice to E-meet you! I’ve recently had/tried the (product name) from your brand and absolutely fell in love! I think this product would resonate with GenZ women like myself, who value health. I’m a UGC creator and Model that specializes in (niche) content to increase returns on paid ads spent and help brands build a deeper understanding and trust with their target customers. For reference here is my portfolio/Page (link to portfolio)
To take your brands content to the next level, I have provided some UGC video ideas: (insert one or two video or photo ideas)
If you’re interested, feel free to share your brand’s content/marketing needs!
Warmly, (your name)
Email #3
Hi, (brand name)
I’m (your name), a content creator obsessed with all things (your niche), (brand name) is my (insert what you love about them, a favorite product, or connection with the brand) and I would love to create content for the brand. my contact currently averages (x views) per month and I have an average engagement of (%). id love to create some high-quality, and high-performing videos for your socials
I would love to move forward with this collaboration and discuss whether a gifted or paid collab is the right fit!
Talk soon, (your name)
Email #4
Hello, (Skincare brand name)
I had to reach out after seeing your brand and skincare on my feed. First of all, I love that you guys are a USA brand and I absolutely love the aesthetic of your feed. I also saw that some of the ingredients in your products are already ingredients that I use in my day-to-day skincare routine! That makes it super easy to talk about and promote products especially since I already use them!
I am very confident that the content I can produce for you and your brand would be well-received by your target audience. As an avid skincare enthusiast, I believe it would be very easy for me to create some authentic content for you! Below I will include some amazing content and hook ideas that I think are perfect for your brands. (Include content and hook ideas)
My portfolio (Link portfolio)
Looking forward to hearing from you! With thanks, (your name)
Email #5
Dear [Brand’s Name],
I hope this email finds you well. My name is [Your Name], and I am a passionate fashion and beauty content creator with a strong focus on user-generated content (UGC). I have been following [Brand’s Name] for some time now and have been consistently impressed by your innovative products and engaging campaigns.
I wanted to reach out to discuss a potential collaboration opportunity between [Brand’s Name] and myself. As a UGC creator, I have built a dedicated and engaged community of fashion and beauty enthusiasts who value authentic content. I believe that partnering with [Brand’s Name] could be mutually beneficial and provide an excellent opportunity to showcase your brand to my audience.
Here are a few ideas for collaboration that we could explore:
- Product Reviews and Demonstrations: I could create high-quality video content showcasing your latest fashion and beauty products, providing honest reviews and demonstrations to my audience.
- Sponsored Social Media Posts: I could feature your brand in sponsored posts across my social media platforms, including Instagram, YouTube, and TikTok, reaching a combined audience of [mention your audience size and demographics].
- Giveaways and Contests: We could collaborate on hosting giveaways and contests, where my followers would have the chance to win [mention the prizes, such as your products or exclusive experiences].
I am open to discussing any other collaboration ideas you may have in mind. I believe that my expertise and creative approach to content creation would align well with [Brand’s Name] and contribute to your marketing goals.
Please let me know if you are interested in exploring a collaboration opportunity with me. I would be more than happy to provide more information about my audience, previous collaborations, and any other details you may require.
Thank you for your time and consideration. I look forward to the possibility of working together and creating exciting content that resonates with our shared audience.
Best regards,
[Your Name] [Your Contact Information]
Email #6
Dear [Brand’s Name],
I hope this email finds you in great spirits. I am reaching out to you as a dedicated fashion and beauty content creator with a focus on user-generated content (UGC). I have been a long-time admirer of [Brand’s Name] and have been consistently inspired by your commitment to creativity and quality.
I am eager to explore potential collaboration opportunities between [Brand’s Name] and myself. I believe that by combining our strengths, we can create compelling content that resonates with our shared audience and drives engagement for both parties.
Here are a few ideas for collaboration that we could consider:
- Product Integration: I could seamlessly incorporate your fashion and beauty products into my content, such as styling outfits using your clothing line or creating makeup looks with your cosmetics range. This approach would organically introduce your brand to my audience.
- Sponsored Blog Posts: I could craft in-depth blog posts featuring your brand, highlighting the unique aspects, benefits, and features of your products. These posts would serve as valuable resources for my audience while increasing brand awareness for [Brand’s Name].
- Guest Content Creation: We could collaborate on a guest content creation project, where I contribute to your brand’s blog, social media channels, or website, offering my perspective, tips, or tutorials. This exchange would showcase our expertise while providing valuable content to your audience.
I am open to discussing any other collaboration ideas that align with your marketing objectives. I believe that my creativity, attention to detail, and passion for fashion and beauty would complement [Brand’s Name] and contribute to our collective success.
If you are interested in exploring a collaboration opportunity, I would be delighted to provide more information about
Dm Templates
DM #1
Hi, My name is (your name) and your recent post/reel about (what was it about, Product) is (good words about it) and I feel like I could create some amazing content with that product! Im a creator based in the USA and I actually created a content proposal for your brand already! Is there an email I can reach out to where we can discuss a collaboration?
DM #2
Hello brand team!
My name is (name). I’m a UGC creator and model focused on (niche). I’ve been seeing you on my feed recently and I have fallen in love with your brand! I would love to collaborate with you to create some unique, and high-quality content for your socials and marketing. I believe that my passion for (niche) aligns perfect with your brand’s visions and aesthetic! please feel free to check out my socials and let me know if theirs an email I can reach out to for further discussion of a possible collaboration!
DM #3
Hello! i absolutely love your brand and am wondering if you currently have any collaboration and UGC opportunities available. or if you have an email i can send my media kit or portfolio! Thank you!
DM #4
Hi there! I am a fashion and lifestyle content creator and would absolutely love to work with (brand name) I would love to hear about any collab opportunities available, or if you have an email I can send my pitch to! thanks in advance and have a wonderful day!
DM #5
Hi! My name is (name) and I am a fashion and lifestyle content creator on IG and TikTok. (insert @) with a following of ____. I have extensive experience working with fashion brands and creating content for brands’ socials and marketing ads! I have recently partnered with ( insert similar brand) if you have any collab opportunities available I would love to hear more and discuss a potential collab! or if you have an email I can send my pitch to that would be amazing!
DM #6
Hey [Brand’s Name]! 💫 I’m a fashion and beauty UGC creator with a passion for promoting incredible brands. Your products caught my eye, and I’d love to explore a collaboration opportunity with you. Let’s create magic together! ✨
DM #6
Hi [Brand’s Name]! 👋 I’m a fashion and beauty content creator who admires your brand’s style. I’d be thrilled to collaborate and showcase your products to my engaged audience. Let’s chat about the possibilities! 😊
Agencies or Apps/website
- Upwork
- influenceher collective
- Cohely
- influenster
- join brands
- cfashionista
- #paid
- Shopify collabs
- aspire IQ
- yes style
- popular pays
- fohr
- brand ambassadors
- her campus
- skeepers
- buttermilk agencies
- Upwork
- stack influence
- collabstr
Brands that respond
Indiecorps – 9 elements – pavoi – techno color – forlolt – tonics – oneness – soho social – cabinet health – laree + co – gisou – arvico – aqua fit – tally weij – bswim – bubble – ardene – elite sparkles – sunday riley – birdie – wet brush – uniquely chosen – legendary foods – W+P – apoem – peace out skincare – bala – daily look – micas – bondi boost – merit beauty – swoon – olaplex – prozis – cotton on – tatcha – ivory ella – freshine skincare – ask apparel – halara – babe original – lacome – envya – osca – that’s it – supergoop – cuccoo – zaful – fitville – sheets + Giggles – athena – goog America – woxer –
Master UGC Emails List
https://docs.google.com/spreadsheets/d/1jEkvOgf3_HKrhAuI1Q29noU3g2FM09NQvL7k_ZJ3WuU/edit?usp=sharing